Consulting Joint believes that data is the lifeblood of understanding consumer needs.

Formerly a cannabis-focused consulting company, Consulting Joint wanted to move into a new era of its brand. Mainly, they expanded their customer base to support businesses in tangential emerging markets, like ag-tech, retail, and science, so they wanted a more holistic appeal across those sectors. The task was to completely refresh the visual identity from the ground up, and design a new website that would serve as the face of the company, as well as the main source of online leads.

The founder was passionate about maintaining some cannabis-related elements as an ode to their humble beginnings since starting the company in 2015 when they first moved to San Francisco, and set out to make a name for themselves in the cannabis community. We kept the word “joint” in the name, accompanied by intersecting arrows that form a 7-leaf asterisk in the logo.